Mont. ‘Mountain’ in French. Correct?
Not necessarily so.
In our darling capital it’s short for Andrew ‘Monty’ Montgomery, who started an adventure gear label 33 years ago that remains fiercely independent in a world where bigger operations gobble up smaller ones, and that’s just for entree.
Mont Adventure Equipment is homegrown. Yes homegrown. Today it runs a national operation and has international fans too.
This year, for the second time, Mont will be on the catwalk at Fashfest. You’ve got to be kidding? What does adventure gear have to do with fashion? And a red-carpet fashion event at that?
Read the rest of this entry »