FashFest – The Canberra Airport Launch
by The Editor
Last Thursday morning – accompanied by equal servings of intrigue and excitement – Canberra media outlets arrived at an event to announce the venue for FashFest 2013.
So, where was it?
As all assembled waited to hear the news, smart money was being placed on the space being utilised for the announcement – the atrium between the Western and Southern concourses at Canberra Airport.
The suspense was maintained for a little while longer as FashFest co-founder Clinton Hutchinson talked through the conceptual journey for the series of shows from last winter when he and his wife (and co-founder of FashFest), Andrea, put together Help From The Underground to raise money for The Smith Family.
The scene to this point was set, and it was Canberra Airport’s Managing Director Stephen Byron’s turn at the microphone. Anyone who has spent the last decade in Canberra would be aware of the airport’s transformation from a rural landing strip to a sprawling commercial business precinct with the new expanded passenger terminals at its hub.
It was in this context – of Canberrans working to develop projects of world standard – that Mr Byron abound a new five star office space would host FashFest’s debut in early May.
The venue itself is known as No. 3 Molonglo. The interesting part of the announcement is the space will not be completed prior to the event. Rather, the airport will ensure the venue will be prepared to allow the public in to an active construction space (well, perhaps not too active!). The image below shows the trial layout for the runway beneath unfinished balconies.
The unfinished space should provide a fantastic contrast to fluttering fabrics and VIP viewing at its centre. Additionally, parking should be a breeze. Let’s face it: in our car dependent city that is always a priority.
Suzan Dlouhy of local label SZN gave a short spiel on what the event means to local designers. Suzan, who explores sustainable design through the use of remnants and offcuts in a zero-waste approach to fashion, spoke of the increasingly high standard of work of the local industry. This is particularly important for a debut event – as FashFest will showcase local labels as firstly part of the Canberra community, with the secondary benefit of increased exposure those desingers to a national audience. Have no doubt the second is already occurring – reliable sources inform us the Sydney and Melbourne festivals are watching FashFest very, very closely.
To complete the morning’s proceedings, a mini-preview of some of the collections took place, with the Face of FashFest 2013, Anneliese Seubert, taking centre stage. With just over three weeks until the big event, it looks as though the essential elements of a very professional event are coming together.